Sunday, September 30, 2012

Kids CAT logo Design

Not that often is logo design this much fun. I designed a few logos back when I was Creative Consultant/Graphic Design when I worked for the Ad Agency LAB Ltd. 

This Logo is for a research project being conducted to assess the Quality of Life for kids with chronic illnesses. There is a program they use called Kids CAT, which is an computer questionnaire for kids. It was just finished a couple of weeks ago.

The first sketches looked like this.

Then the render:
The Eyes represent graphs  on a screen and the mouth a keyboard and the cat looking at the mouse.

Needed a bit of softening up so I ended with this, the final client approved image:




The eyes are now pie graphs and it is inspired by the classic imac design. A lot softer and the client was very happy with it. The colours could also changed out, mmmmm different flavours.


They were also going to have me update the actual questionnaire, This was the quick animation sample I created:


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